The Victoria district has been the benchmark for the textile industry in Lima for more than 120 years. And it had to be there where the largest commercial and industrial clothing area in South America was
located, around Jirón Mariscal Agustín Gamarra Avenue, from where it takes its name.
Gamarra was formed in the 70s, product of the large migrations of people from the Sierra del Peru to the city of Lima in search of a better life. It has been developed mainly by Andean migrants who became entrepreneurs and knew how to take advantage of the increased demand for clothing by the poorest population in the city.
In this sense, one of the most important social aspects of Gamarra is that it has made it possible to democratize access to clothing. At the end of the 20th century, access to clothing with a certain level of design was only available only to the highest Peruvian classes.